Free Information About Writing and Publishing! Be Careful What You Write By: Bill Willard A small-business owner is someone who runs his own company, but a small business owner is always a shrimp! Along with incredible conveniences, email communications come with a major pitfall: People are getting careless about their writing. Is this the end of the world? No. In casual communication, a few misspellings and grammatical gaffes are no big deal. But with prospects and clients? Very big deal. Not to put too fine a point on it, but email goofs make a sharp cookie like you come across like a dim bulb in life’s marquee. Yet, SBOs who faithfully proofread printed correspondence don’t bother checking their email messages before hitting Send. Spelling About the Author Bill Willard has been writing high-impact marketing and sales training for over 30 years—but as Will Rogers put it: "Even if you're on the right track, you'll get run over if you just sit there.”