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To-the-point... What's the message?

By: Robert Poulton
Have you ever felt like WHAT you were trying to say,
for some unknown reason wasn’t coming out right?...
or,

If I told them once, I’ve told them a thousand
times!... but, they just don’t get it.

Miscommunications or unclear communications cost
companies both time and money every day.

Communication either enables or blocks the achievement
of our personal and business objectives.

So, how do you communicate to achieve your business
objectives 25-50% faster?...

Go to its source! Communication’s Control Central...
Picture your self walking into the control room of a
large supper-computer that processes all of the
financial transactions for about 50,000,000± credit
card purchases-transactions per day. Oh, by the way,
the super-computer is connected to tens of thousands
of other small computers each communicating with the
brain.

What if you changed only one character, in one line of
code, in the program that processes those
transactions? The system stops communicating clearly
and you end up with a mess like Portland, Oregon’s
water department billing system that created a
$9,800,000 loss and a big pain in the keyster for all
of the customers who didn't get a bill for a year.

Just like one character in a line of code... One
word... can change the course of history, yours, your
company's and even the world's.

Let’s go on a journey back-in-time...

Back to before you were born, back when -one word- set
the course for your birth and possibly even the
environment you were to grow-up in.

Love, one word, one message, two different meanings in
the heat of passion.

The first meaning in its simplest form is -caring,
commitment, support- as it relates to two people and a
long-term relationship. The second meaning, -LUST - -
come on baby, light my fire, I love ya- usually ends
in a parting of the ways just before breakfast. The
latter creates a lot of single parent families. Who’s
usually left holding the bag?... you and your mom.

How do you think these two, very different meanings
impact your birth and life as you grow up? They create
two very different environments, in which you grow-up
learning two different ways of life and the meaning of
the single word - love.

So, if every communication has a message and every
message has a meaning, what do I, as the sender of the
message, need to do... to save time, avoid
misunderstanding and achieve my objectives faster, at
a lower cost?

Start by understanding where it begins... the
foundation of your communications.

Like a brick building, the foundation of our
communication was built one “Agreement” at a time
during our personal domestication. We accepted these
agreements from others and/or ones that we made with
ourselves. Three examples of these agreements; a› I
never do well on tests, b› I can’t speak to large
groups of people, or c› I will be impeccable with my
word, stating exactly what I mean or want.

Your -Agreements- set the parameters or limits of our
perspective, the position from which you view,
observe, experience and interact with your environment
and life.

Your perspective in turn sets the boundaries for our
perceptions, what we know based on our perspective.

Think about this... because you will always remember
it when you need it and you need it everyday.

Your AGREEMENTS set your PERSPECTIVE, your perspective
limits your PERCEPTIONS and your perceptions limit
your BELIEFS. Oops, I all most for got... ASSUMPTIONS.

Assumptions are the windows to the unknown, fuzzy at
best, mostly outdated and the basis for most of our
beliefs.

Guess what drives your life and your business?...

What’s this have to do with the MESSAGE and its
MEANING?... How and what you communicate?...

Your agreements, perspective, perceptions and beliefs
are different than the person or group of people you
are communicating with.

The key to achieving your objectives 25-50% faster is
validating that the message sent and its meaning is
identical to the message and meaning received.

If you have limiting-agreements instead of empowering
agreements, how will you be able to clearly
communicate your true message and its meaning?

Remember, not all of your agreements were originally
yours, you accepted them from others as they were
presented to you when you were growing up. I don't
know about you, but I don’t want to give control of my
life over to someone else.

Words are the catalyst for action and actions deliver
outcomes... How important is communication and its
foundation to you?

Think about it... and we will continue this
conversation another day...

ABOUT THE AUTHOR
Robert Poulton has successfully completed over 50
business turnarounds that range from moving a company
from a $46,000,000 annual loss to net positive
revenues of $7,000,000 within 18 months. Additional information is available by visiting:
http://www.u2canprofit.com or drop him a note at
rpoulton@u2canprofit.com

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